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Creative force at work
See how Columbia Sportswear runs its studio on Creative Force
Twelve short clips from Whirlibird Studios producing for Columbia Sportswear, Mountain Hardwear, prAna, and Sorel. See how each team uses the platform.
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Production
From the board to the platform
100 contractors, sets and models booked weeks before shoot day.
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System admin
The data spine of the studio
One place for product data, model specs, and every image tag.
Watch the chapter
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Receiving
Received once, tracked forever
266 scannable locations. Every product's location is only one UPC scan away.
Watch the chapter
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Sample management
Every rack has its own address
30,000 samples on the move. Every rack tracked as it changes hands.
Watch the chapter
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Prep & style closet
Every outfit starts on this wall
4,000+ outfits a season, each matched to live inventory so what's shot is what's shoppable.
Watch the chapter
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Outfitting
Every look staged, before the model arrives
Hero piece, pants, shoes: every piece matched to the outfit sheet.
Watch the chapter
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On set
Scan the outfit, shoot the list
Every product's shot list appears on the photographer's screen.
Watch the chapter
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Art direction
The last eye before post
Every image and alternate in one queue. Easy for the art director to catch the small stuff.
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Photo post-production
One shared brief, right up front
Retouchers open their day to markup already waiting on every file.
Watch the chapter
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Video post-production
Cut, tagged and delivered
from one panel Video volume that used to be untouchable. Watch the chapter -
Oversight & QC
QC straight from set
The photographer manages their own captures. No dedicated digitech needed.
Watch the chapter
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Equipment
The gear room runs like
the sample room Cameras, lenses and lights all tracked like samples. Watch the chapter