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Creative Summit 3-5 Nov Spain
Platform

Inside the Creative Force OS. A single system for every stage of content production

Platform overview
Connect Industry
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Creative Dispatch: The Industry Pulse What’s happening in content production,
delivered every two weeks.
Creative Summit: The Team Edition Bringing creative and content ops
professionals together.

Enterprise

Pricing
shaped to
your studio

With unlimited users, you pay for the production volume you ship, with the features that fit how your studio works.

Tailored to your volume

Based on workflows, assets & integrations

Get a quote

Billed annually

Key features

  • Unlimited Workspaces
  • Talent Resourcing & Booking
  • Sample Containers
  • Conditional Style Guide Positions
  • Conditional & Variant-Specific Metadata
  • Custom XMP Namespace
  • Auto Variants
  • Conditional Workflow Rules
  • Derived Workflows
  • Cloud Automation
  • Custom Reporting
Talk to Sales

Premium onboarding & support

Studio operations experts, with years of enterprise studio experience, guide you through your onboarding and stay with you every step of the way to always get you the support you need and the outcome you want.

  • Data Analyst Access
  • Dedicated Account Team
  • Onsite Onboarding
  • Integration Support

Trusted by the world's leading fashion and retail brands

Get more

Take Creative Force further
and expand as needed

Wherever your studio pushes production, Creative Force goes deeper. Take it as far as you need.

  • Copywriting

    Product descriptions produced alongside visuals, on your style guide and product data.

  • A camera operator filming a model on a studio set
    Adobe Premiere Pro

    Video

    Automate the flow from Premiere Pro to delivery, versioned end to end.

  • An editorial deliverable beside its project details

    Editorial Projects

    Workflows built for lookbooks, seasonal shoots, and multi-product campaigns.

  • The vendor portal's auto-mapping criteria for uploaded files

    Vendor-Provided Content

    Route vendor uploads through the same QC and approval as in-house work.

  • An attributes panel listing aesthetic feel, age group, body type, fit and formality

    Product Tagging

    AI reads the asset and applies category, color, material, and size.

  • A care label photographed beside the material, care and origin attributes read from it

    Label Recognition

    Care labels, composition, and country of origin captured at sample check-in.

Closed beta

Orchestration and
generation combined

Dreem is our native AI generation engine. It's currently in closed beta with a small group of partners. We work closely with each partner to shape the product to their workflow from generation quality to review, governance, and delivery inside Creative Force.

If your studio is exploring what AI can do for content production and you want to shape a tool built for it, apply below.

Apply for Dreem beta access
Dreem's studio: a prompt box over a grid of generated on-model shots

Frequently asked questions

How does pricing work?

Creative Force pricing has two components: a platform fee for the capabilities included out of the box, and asset volume based on how many finished assets you deliver each year. Additional features are billed on top.

How do you define an asset?

An asset is the output of the last step in a workflow: the final delivered image, video, or file. Raw uploads, drafts, and intermediate versions don't count. If 100 raw images go in at capture and 10 are selected, edited, and delivered, only those 10 are counted.

Can we add features as our production grows?

Yes. The core platform covers the essentials, with additional features available as needed.

Do we need to commit to a minimum contract length?

Standard contracts run 12 months. That gives your team steady access to the platform and gives us the runway to work closely with you as production evolves.

Do you offer a free trial?

No free trial. Instead, we do personalized demos, walking you through the specific parts of the platform that matter for your studio and answering questions as we go.

Twelve departments, one platform

How Columbia Sportswear runs its studio on Creative Force

Columbia's Whirlibird studio has run production on Creative Force for years, across four brands and every stage of the pipeline. Each department tells its part of the story.

Jean-Francois Ortiz

“The great thing about the tool is that it keeps evolving and getting better. But that doesn't happen without an organization that's willing to listen to their clients.”

Jean-Francois Ortiz
Whirlibird Studios — Columbia Sportswear
  • System admin

    “Over the course of the last six years, Creative Force has significantly improved our operation and allowed us to grow exponentially with very little resistance.”

    Jason Wheeler
    Program Manager
  • Production

    “Creative Force has really kind of tied multiple aspects of production into just one interface. This is the main pipeline for how we handle everything.”

    Jarod Ritchie
    Associate Producer
  • On set

    “The outfit sheet gets scanned in. Once you scan in the product, it will give you what is in the outfit. Especially when you have somebody that's new, chinos look a lot like chinos.”

    Emmanuel Cruz
    Photographer
  • Art Direction

    “I don't have to think about the project management aspects of what we do. I can just really focus on being the best creative possible.”

    Jess Masters
    Sr. Photo Art Director
  • Video post-production

    “I don't think we'd be able to handle the same volume that we're capable of now without Luma. File management, server backups, tracking, progress — all a thing of the past.”

    Cole
    Video Editor
  • Oversight & QC

    “It is amazing to see a workflow tool touch every aspect of a studio — from production, from ops, from photography, art direction, project managing. It really does go through our whole studio.”

    Darryl Patterson
    Sr. Photography Manager

See the other six departments in the full studio tour

A walk-through of Whirlibird Studios with every team, every department, in their own words.

Take the studio tour