Virtual Influencers
The Challenge: Influencers offer a high-touch, high-value way of getting products in front of key customer segments and personally engaging with them. However, they can be costly, inconsistent, and may not completely align with your brand strategy and values.The Solution: A comprehensive, easy-to-use toolkit that empowers your teams to create their own custom influencer, complete with photo-realistic images and built-in quality control.
Virtual influencers are taking the world by storm and could become a major marketing vehicle over the coming years. They are also a really interesting challenge for us!
We have considered a number of factors to make sure we can add value to the effort:
Photo realistic images
If the style and rendering are not completely photo-real, the concept stops being effective. So we are using all the tools at our disposal to deliver the highest quality images. This includes heavy use of custom control nets, realistic checkpoints with additional training, and LoRAs to be able to control the intricacies. And, of course, we use our Realism Engine to add details.
Consistent influencer
It goes without saying that the influencer should be recognizable and consistent in all posts. We are incorporating analysis of each image to make sure the “talent” looks right and conveys the right messages.
Easy to use in large workflows
While we have seen tools and methods to do this, one of our strengths lies in making sure we build for scale. It needs to be so easy to create a series of images after you have shot your products, that it is never a speed bump or something you need to consider.
High-quality embedding of clothes and other products
We know product photography, and since we are already helping our customers with this, we can go directly from finished product photography to embedding the products in influencer images. The products need to be high-fidelity to add value. We have built flows and tools to take the existing product photography and level the knowledge from that to creating digital embeddings of these.
Low touch, high output
We have spoken to a lot of people in the industry who would love to be able to use virtual influencers. But two things keep coming up.
- We don’t even know where to start. Who do we contact, how do we get the technical parts working, and what can we do?
For this to work, we need to create consistent content, and there is a lot of planning and execution involved.
Being a technical team, we really enjoy solving these sorts of problems as well as the deep technology parts. With our deep integration with Creative Force, creating new content is something that can easily be integrated into your pipeline. Getting started is just as easy. Build your influencers with our custom tools, and you are good to go.