Challenge

In Stock, Not Online

If your merchandise isn't online, you’re not making money.

A chaotic content production process can lead to mistakes and missed deadlines, preventing products from going live on time.

Creative Force helps get your content online quickly, easily, and consistently, ensuring your in-stock products generate revenue as soon as they're in stock.

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Common Obstacles

What's the problem (and our solution)?

Missed deadlines

Online retailers often choose product or collection launch dates based on warehouse availability or marketing plans. If the corresponding product content isn’t delivered by the deadline, the product will be delayed going live for sale. Every hour of delay means lost sales and potentially lost customers.

Solution: Flexible workflow management

Creative Force’s platform provides a guiding light for all of your creative teams. From asset requests to go-live, sample management, and task requests, everything is managed and visible within Creative Force. Your team knows exactly where things are in development, why they might have stalled, and if any risk factors could jeopardize delivery.

Incorrect, incomplete, or missing content

There are many steps to preparing products to be sold online, from managing samples to creating content tailored to various platforms. Managing many deliverables in different spreadsheets, documents, and emails increases the risk of missing important requirements.

Solution: A Single Source of Truth

Creative Force provides a single source of truth for all of your content production. Every task assigned to your teams can be tracked and managed within a single system. Creative Force takes the guesswork and risk out of content production, while breaking down work silos across your organization.

Heavy reliance on manual processes

Content production teams can quickly become overwhelmed with the vast amount of tasks they need to complete. These projects can often have hundreds, or even thousands, of tasks that need to be manually understood, scoped, executed, and completed. When dealing with so many variables, it's easy to miss small details, resulting in subpar output.

Solution: Intelligent automation

Built on flow production, Creative Force streamlines large projects with automated task management, eliminating the human error that can often slip into content production.

This ensures your team knows what they need to do and when they need to do it, without all of the time-intensive managerial work on the back end, allowing teams to focus entirely on creative delivery.

Limited visibility

Content production is a complex process, and various departments often work in silos. As a result, it’s challenging to get an overview of the entire production process, let alone identify issues and areas for improvement.

Solution: Comprehensive insights and reporting

Creative Force keeps track of every every piece of content that goes through its system, as well as every team member who interacts with that content.

Studio and retail leaders to have a clear view of what is happening, where it is happening, and what inefficiencies exist. They can quickly identify and eliminate bottlenecks while ensuring that they are meeting specific performance KPIs.

A closer look

The True Risk of “In Stock, Not Online”

Many retailers now see eCommerce as a leading source of revenue. Online stores are often customers' first point of contact with a retailer, and customers usually visit a brand's online store first to purchase newly released items.

While online shopping has enabled retailers to get new products to their customers faster than ever, it has also put eCommerce teams under immense pressure to deliver high-quality content at an unprecedented pace.

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The risk of failing to meet this demand can be catastrophic:

Lost sales to competitors who are able to get new products online faster
Lower sales margins due to products being sold at full price for a shorter period before being marked down.
Higher costs from storage fees and lost inventory capacity
Lower customer satisfaction that can result in a gradual loss of customers over time

Retail moves quickly, and trends can change overnight. Creative Force was built to move at the speed of retail by providing a centralized, dynamic content production management (CPM) system that ensures you can ideate, produce, and deliver the content your customer needs to purchase new products as soon as they are ready to be bought.

Creative Force does this in a few different ways:

Content Production Workflows that simplify eCommerce asset development, capturing all of your production data into a single platform, using that data - alongside your organizational style guides - to build out templated, repeatable processes, and automate task assignments so your teams can produce content quickly and consistently.

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Industry-leading capabilities such as sample management allow for seamless flows between pre-and-post production activities, ensuring your teams are spending less time fiddling with spreadsheets and tracking down assets to photograph, capture on video, or write copy about and more time producing the content necessary to go live.

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Insights and Reporting that give studios, studio management, and cross-department leads visibility into every aspect of content production with in-the-moment data, ensuring they can always know what’s happening, where, and when they might need to step in.

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Feature Focus

How to Automate Sample Management

Sample management is a complex process that requires a systematic and organized approach. Learn how Creative Force links physical samples to digital production workflows, enabling brands and retailers to streamline sample management and minimize errors.

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Frequently Asked Questions

What is Creative Force, and how does it work?

Creative Force is a software-as-a-service (SaaS) platform that helps brands and retailers accelerate their eCommerce creative content production. It simplifies the process of planning and producing eCommerce content, improves cross-team collaboration, and ensures more transparency across every stage of production. With Creative Force, companies always deliver the highest-quality content on time and on budget.

Built on “flow production” principles, our platform utilizes intelligent automation to streamline workflows, resulting in consistent and repeatable processes. Creative Force also integrates seamlessly with existing systems, like Capture One and Adobe Creative Cloud, and features an intuitive interface.

How does flow production work?

In traditional batch production, all assets go through a single production stage before moving to the next step. This approach can lead to bottlenecks and delays.

Creative Force simplifies content production through a continuous process called "flow production." This process involves moving individual assets through various production stages as soon as they are ready, resulting in an efficient and scalable content production workflow.

Who can use Creative Force?

Creative Force is for brands, retailers, and commercial studios with in-house or external teams that produce and manage eCommerce content, such as photography, video, and copywriting.

Creative Force provides intelligent workflow automation, enhanced production visibility, and a range of collaboration tools that benefit all teams, including studio intake, styling, capture, post-production, marketing, and more. By choosing Creative Force, you can scale your content production, gain better operational visibility, and speed up time-to-market.

Does Creative Force integrate with my existing systems?

Yes, Creative Force is designed to seamlessly integrate with your existing tech stack. We have industry-leading integrations with Capture One, Adobe Creative Cloud, and more.

The platform’s API-first architecture enables our customers to seamlessly connect with Digital Asset Management (DAM) systems, Product Information Management (PIM) systems, cloud storage platforms, and any other required destinations.

Creative Force also makes it simple to work with external post-production vendors via FTP or API integrations.

Finally, our VPI Management extension makes it simple to work with product vendors to request, receive, and manage vendor-provided images (VPI).

What kind of support can I expect?

We understand that implementing a new system can be challenging, but our team is here to make the process as seamless and stress-free as possible. Our onboarding team will work closely with your team to set up Creative Force and empower your future success.

After onboarding, your Customer Success Manager will check in regularly. Our customer support team is also available 24/5 to help you with any product questions or concerns. In addition, we offer self-paced learning resources such as academy courses, help center documentation, and other materials to help you along your Creative Force journey.

In addition to providing best-in-class customer support, we continuously update our platform with new features and improvements. Our biweekly releases can be easily installed without interrupting your work.