Our recent Transforming Content Production roundtable sparked a fantastic discussion about harnessing technology to improve content production efficiency and output. (If you missed it, you can watch the recording.)
Michelle Morad (Arhaus), Niels van de Vorst (Scotch & Soda), and David Hice (creative ops consultant) shared best practices and learnings they've picked over their years working in content production at leading brands and retailers.
Here are the top 10 takeaways from the expert panel:
- Harness Technology for Operational Excellence: Use innovative tools to make studio processes more efficient, reduce errors, and allow for greater emphasis on quality and creativity.
- Embrace Change: Effective change management involves engaging your team early, addressing concerns, and providing clear communication and training to ease the transition when implementing new technology or processes.
- Boost Efficiency with Automation: Automate tasks like file naming, data entry, and sample tracking. It makes a huge difference and allows creative teams to focus on creative output.
- Streamline Sample Management: Implement an efficient system for sample management to make planning and executing shoots easier. This system should facilitate better tracking and inventory control, resulting in fewer delays and lost items.
- Leverage Data for Decision Making: Use metrics and reporting to make more informed decisions about production processes, identify bottlenecks, and improve efficiency.
- Elevate Output with Quality Controls: Integrate quality control mechanisms into your workflow to ensure the best possible output. Automated checks, style guides, and detailed reports can further help ensure consistency.
- Be Ready to Scale and Adapt: As your business grows and changes, choose scalable solutions that can handle increased volume, complexity, and new types of content, such as 3D, CGI, and AI.
- Improve Visibility and Collaboration: Break down silos by centralizing workflows, allowing everyone to see project status, responsibilities, and bottlenecks.
- Achieve Cost and Time Savings: Implement data-driven reporting strategies for effective cost management. Compare actual production costs against budgeted forecasts and streamline invoicing to minimize costs and optimize resource use.
- Foster a Culture of Continuous Improvement: Integrating new processes and technologies is an ongoing journey. Review workflows regularly, collect feedback from the team, and be open to adjusting and optimizing processes. This approach is vital to improving efficiency, quality, and output.
In today's eCommerce-driven market, brands and retailers must create exceptional content to attract and engage consumers. However, producing such content consistently and at scale can be a daunting task.
Technology can streamline and improve the content production process. However, not all tools are created equal. By selecting the right platform, brands and retailers can enjoy faster time to market, lower costs, and better quality content, which can be a game-changer in today's competitive market.
Our panel of experts shared how Creative Force has helped them transform their operations. If you want to accelerate your content production, don't hesitate to contact us to see how we can help.
